The Primary Colors

 

 - SILVER ADDY AWARD / Cover Design / Gainesville Advertising Federation / Winter 2007
 - Media: Adobe illustrator, Photoshop and paper construction.
 - The goal is to design a simple layout and let the book itself unfold the complexity of Alexander’s thinking.
Simple bold illustration using obvious colors will pull attention to the books targeted audience. Using very little computer graphics and mostly traditional media such as paper construction helps the book represent its purpose in explaining the theory of color. The illustration of a frog in primary colors is used to express the flexibility of art and color. This image brings a sense of curiosity to the book.